You need to plan your site’s structure for search engine and user ease. Make use of informative URLs, intuitive navigation, and clear categories to create a hierarchy that channels visitors to the appropriate content.

Dwell time is the measurement of how long users stay on a page after clicking on a search result. Commonly, a longer dwell time is seen by search engines as a sign of valuable and relevant content, possibly increasing the page’s ranking.

If you are looking to perform a technical SEO audit, you have to access the crawl data (site scanner tools), analytics (user behaviour data), and Search Engine Optimisation Tools (to check for mobile-friendliness and broken links).

First, understand that a technical SEO audit analyses website health for search engines. The key elements of a technical SEO audit are indexability, crawlability, site speed, and mobile friendliness.