How Much Do SEO Services Cost: What Should You Expect to Pay?

In a Nutshell

Businesses are always on the hunt for exact costs that are associated to services and SEO services are no different. In this article, we will not only explain how much do SEO services cost but also touch upon what SEO services are available and factors that can impact the pricing.

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Table of Contents

SEO services are often considered the driving force for any business in the digital age. SEO services are what help you become discoverable in a time when every business is online. According to Forbes, 80% of individuals use local queries, while 92.6% of global traffic comes from Google itself. With strong SEO services, your business can improve their chances to appear on search engine result pages.

As important as these services are, people often have the question “how much do SEO services cost?” In this article we will discuss all the factors that play a role in the costs associated to SEO services. Keep reading to learn more.

How Much Does SEO Services Cost?

There is no fixed price for SEO costs and while you can have a rough idea of how much the services would be for, there is no way to get the exact figure. Following is the rough range of the cost of SEO services. Bear in mind that certain factors can play an important role in increasing or decreasing the costs.



Cost Range

Keyword Research

Identify relevant keywords and phrases for your website based on search volume, competition, and relevance.

$250 – $1000

On-Page Optimization

Optimize website structure, content, meta tags, headings, and internal linking to improve search engine rankings.

$500 – $2500

Content Creation

Develop high-quality, SEO-friendly content including articles, blog posts, infographics, and videos.

$100 – $300 per piece

Link Building

Acquire backlinks from authoritative websites to improve domain authority and search engine rankings.

$1000 – $5000/month

Technical SEO Audit

Identify and fix technical issues that may hinder search engine visibility, such as site speed and mobile-friendliness.

$500 – $2000

Monthly SEO Maintenance

Ongoing monitoring, adjustments, and reporting to maintain and improve search engine rankings.


Services Offered Under SEO

Search engine optimization is a vast umbrella with a number of services that fall under the category. Each of these services play a part on how much do SEO services cost? Let’s discuss the services that fall under SEO and affordable SEO services for small businesses.

Keyword Research

Identifying relevant keywords and phrases that potential customers use to search for products or services related to your business.

On-Page Optimisation

Optimizing various elements on individual web pages to improve their relevance and search engine ranking. This includes optimizing meta tags (title tags, meta descriptions), headings, URLs, and internal linking structure.

Content Creation and Optimisation

Developing high-quality, relevant content for the website, including blog posts, articles, product descriptions, and landing pages. Content is optimized for target keywords and designed to provide value to users while aligning with search engine algorithms.

Off-Page Optimisation

Building backlinks from reputable websites to improve the website’s authority and credibility in the eyes of search engines. This involves outreach, guest posting, social media promotion, and other link-building strategies.

Technical SEO

Ensuring that the website is technically optimized for search engine crawlers and user experience. This includes optimizing site speed, mobile-friendliness, site architecture, URL structure, schema markup, and fixing any crawl errors or indexing issues.

Local SEO

Optimizing the website for local search results, particularly important for businesses targeting local customers. This includes optimizing Google My Business listings, local citations, and geographically targeted content.

SEO Audits and Analysis

Whether you opt for Custom  web app development or a regular website, conducting regular audits of the website’s SEO performance to identify strengths, weaknesses, and opportunities for improvement. Analysis includes monitoring key performance indicators (KPIs) such as organic traffic, keyword rankings, backlink profile, and conversion rates.

SEO Reporting and Insights

Providing clients with regular reports and insights on SEO performance, including progress towards goals, key metrics, and actionable recommendations for further optimization.

Competitor Analysis

Analyzing the SEO strategies of competitors to identify opportunities and gaps that can be leveraged to improve the client’s SEO performance.

SEO Strategy Development

Developing a comprehensive SEO strategy tailored to the client’s goals, target audience, industry, and competitive landscape. This includes setting objectives, defining tactics, and establishing key performance indicators (KPIs) to measure success.

Factors Impacting How Much Do SEO Services Cost


The first factor that plays a role in the pricing is the industry in which the SEO services are required. It is common to see that most businesses are online and the higher the volume of business, the more competitive it gets.

Let’s take for example law firms. Law firms and lawyers are the most searched query on Google. If you are recruiting the services of an SEO expert in this niche, you generally have to pay more to capture the market.

Geographic Location

Geographic locations pertain to local SEO. Local SEO is generally seen as a more competitive market as the target audience is precise. Businesses that are looking to rank in their area generally need to spend more on SEO services to see a substantial return on their investment.

Type of Services You Need

SEO is an umbrella that has several services falling under it. These services can range from keyword research to a monthly SEO audit on your website. Based on the number of services you opt for, the cost will go up

Current Brand Awareness

The cost of SEO services can fluctuate based on your business presence in the market. IF you are a startup, SEO services might cost more as the reach and domain authority of your brand needs to be built from scratch. Consequently, if you are an established brand, SEO services might not cost as much as the awareness and domain authority of the brand already exists and the SEO expert would just need to work towards improving the current performance of the brand.

Existing Content on The Website

The content on your website play a huge role in the SEO of the business. Based on the existing number of pages, platforms such as previous Joomla development services or WordPress website development, and the keywords targeted for each page, the price for SEO services might fluctuate. The better the content of your website, the cheaper the SEO services generally cost. 

Business Goals

You need to discuss your business goals with your SEO expert. Based on your requirements, the prices of SEO services can change. If you are looking to be on the first page of SERP on a competitive keyword, you can expect to spend a pretty penny. On the flip side, if you are looking for only awareness, the SEO services might not cost as much.

Urgency of Results

Some business owners want to have the best results in the shortest amount of time. While this can increase the cost of SEO services, you will also need to consider the investment that will go into your website. These investments can range from getting backlinks to procuring tools that keep track of performance.


SEO services can make or break a business based on their needs. If you are wondering how much do SEO services cost, you can get a general idea of what you are looking to pay when recruiting an expert or agency.

FuturByte is an SEO and web development company that are committed to getting your business results. We will help you get your brand to the top of SERP and help you grow your brand. Contact us for a free consultation today.

Frequently Asked Questions

What services are included in SEO packages?

SEO packages typically include a range of services such as keyword research, on-page optimization (meta tags, content optimization, URL structure), off-page optimization (link building, social media promotion), technical SEO (site speed optimization, mobile-friendliness), local SEO (Google My Business optimization, local citations), content creation and optimization, and regular reporting and analysis.

How much does SEO services cost?

The cost of SEO services can vary depending on factors such as the scope of work, the competitiveness of the industry and keywords, the size of the website, the experience and expertise of the SEO agency, and the specific goals of the client. On average, monthly retainer fees for SEO services can range from a few hundred to several thousand dollars.

What factors influence the cost of SEO services?

Several factors can influence the cost of SEO services, including the complexity of the project, the level of competition in the target market, the geographic location of the target audience, the current state of the website (e.g., technical issues, content quality), the desired timeline for results, and the extent of ongoing maintenance and optimization required.

Are there different pricing models for SEO services?

Yes, SEO agencies may offer different pricing models for their services, including monthly retainers, project-based pricing, hourly rates, performance-based pricing (e.g., pay-per-click or pay-per-ranking), and customized packages tailored to the specific needs and budget of the client.

What ROI can I expect from investing in SEO services?

The ROI from investing in SEO services can vary depending on factors such as the industry, the competitiveness of the market, the quality of the SEO strategy and implementation, and the overall effectiveness of the campaign. However, businesses typically see a positive ROI from SEO in the form of increased website traffic, higher search engine rankings, improved brand visibility, and ultimately, more leads and sales.

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