Mailchimp WooCommerce Integration For Effective Email Marketing

According to several resources, email marketing is a great way for businesses to expand their audience and drive sales. This is taken a step further when we have personalised emails sent to potential customers. Studies have shown an increase of 28.57% in leads thanks to personalised emails. In order to automate the process of sending emails to prospective clients, you need a tool such as MailChimp during your WooCommerce website development.

In this article we will teach you Mailchimp WooCommerce integration and the benefits you can expect by utilising emails for your custom website solutions.

Steps To Mailchimp WooCommerce Integration

There are 2 ways Mailchimp can be integrated into WooCommerce. The first way is preferred by most people and is the simple way that requires you to install the plugin, activate it and configure the plugin based on your requirements. The second way is through integrating Mailchimp through an API. Let’s discuss each of these methods in detail.

Mailchimp WooCommerce Integration via Plugin Installation

The first method allows you to simply add the Mailchimp plugin by following a number of steps and prompts. A relatively easy process, but with limited configuration. These steps are as follows:

1. Create an account on Mailchimp, select a plan and complete your profile details as guided.
2. The next step is to look for the Mailchimp for WooCommerce plugin in the WordPress plugin library and install it. (Please note that you should have the WooCommerce plugin installed and activated beforehand)
3. The next step is activating the plugin, logging in with your MailChimp account and allowing authorisation.
4. Once these steps are completed, you will then be met with a set of prompts that will help you configure several settings as per your preferences. These settings range from locale settings, permission settings, audience settings, opt-in settings and more. Make sure you configure these settings properly to avoid any issues in the future.
5. Finally, once all your configuration is done, you will simply click “Start Sync Now”. This will complete your integration and you can test the integration by going to the checkout page of your WooCommerce store to see if it is giving you the option to subscribe to your newsletter. (Please note that synching can often take a while).

Mailchimp WooCommerce Integration via API

While the process of API integration might be a bit more complex and would require someone with technical expertise to do so, there are a number of reasons why API integration will always be head and shoulders above installing a plugin. Some of these benefits include:

• Tailored integrations and advanced functionality
• Immediate updates and custom triggers
• Scalability and future-proofing
• Secure authentication
• Cross-channel marketing
• Custom reporting

Following is a simple way for Mailchimp WooCommerce integration via API:

This code serves as a template to help you setup your integration and build on it as your business requirements evolve.

Benefits of Using Mailchimp For Email Marketing

Email marketing has been a key driver when it comes to business growth and gaining new leads. With the help of Mailchimp WooCommerce integration, there are a number of benefits your business can enjoy. These benefits are as follows:

Automated Marketing

There are a number of instances where you would need to send emails and doing this process manually is prone to errors. With the help of Mailchimp WooCommerce integration you can send automated emails based on customer actions. These emails can include:

• Abandoned Cart Emails: Remind customers about items they left in their cart and encourage them to complete the purchase.
• Post-Purchase Follow-Ups: Send personalised thank-you emails with recommendations or special offers for future purchases.
• Welcome Emails: Introduce new subscribers to your store with a welcome message and invite them to explore.

Targeted Campaigns

Mailchimp WooCommerce integration offers great tracking for all your customers and segment them based on various factors. This data can help you create targeted email campaigns. By creating audience segmentation based on purchase history, browsing behaviour, or demographics, you can personalise your marketing and email campaigns accordingly. This allows you to send relevant emails with products or promotions that appeal to specific groups, leading to higher engagement and sales.

Streamlined Data Management

Sync customer and order data between WooCommerce and Mailchimp. This removes the need for manual data entry and keeps your Mailchimp audience up to date, providing valuable insights for better marketing decisions.

Increased Customer Growth

Use Mailchimp’s signup forms and landing pages to capture new leads from your WooCommerce store. Grow your email list and reach potential customers who haven’t made a purchase yet. With the help of monthly newsletters, you can build a rapport with a new audience and help increase sales.

Improved Personalisation

Make your email marketing more personal by using customer data. Address customers by name, recommend products based on their purchase history, and highlight special offers relevant to their interests.

Data-Driven Insights

Track metrics like open rates, click-through rates, and conversions in Mailchimp to gain insights into your email marketing performance. Use this data to refine and improve your email campaigns over time and enhance wordpress website development.

Conclusion

With email marketing playing a huge role in helping businesses grow, the Mailchimp WooCommerce integration is a great way to optimise and automate your email marketing campaigns. While the process of integration might be as simple as installing a plugin and adding information to a few fields, there are often issues seen by organisations that undergo this process on their own.

Partner with FuturByte, one of the best ecommerce development company, to help you not only integrate Mailchimp but also configure your data points in a way that is efficient and offers the best results. Contact FuturByte and partner with us today to get a free consultation.