On-Page SEO
On-Page SEO

Can you describe On-Page SEO?

On-Page SEO is the optimisation of individual web pages. This is done in order to improve their ranking and visibility in today’s search engine results pages. It involves the optimisation of a host of factors and elements directly on a web page, and this is done to make it more user-friendly, authoritative, and relevant for both users and search engines. This includes the optimisation of internal links, URLs, images, content, headings, meta tags, and other on-page elements, and this will ensure that they properly align with user intent and target keywords.

Can you name the important components of On-Page SEO?

The following are important components of On-Page SEO:

Title tags:

These are HTML elements that define a web page’s title. The optimisation of title tags involves the incorporation of relevant keywords, thereby ensuring that they properly describe a page’s content and keep them within the recommended 50 to 60-character length.

Meta Descriptions:

These are HTML elements that offer a brief summary of web page content. The optimisation of meta-description involves the writing of informative, compelling descriptions.


These are considered to be those HTML elements that define the hierarchy and structure of a web page’s content. The optimisation of headings involves the usage of keyword-rich and descriptive headings for content organisation and enhancing readability for both search engines and users.


This is commonly regarded as a highly critical component of On-Page SEO. This is because it directly affects the user engagement, authority, and relevance of a web page.


These are phrases and terms that users type in search engines for the sake of finding information. The optimisation of keywords involves conducting keyword research.

URL Structure:

This plays an important role in On-Page SEO as it offers search engines and users beneficial information regarding a web page’s content.

Can you explain how to optimise On-Page SEO for mobile devices?

Today, it is essential to optimise On-Page SEO for mobile devices as mobile search traffic is growing. Also, leading search engines are known to prioritise mobile-friendly websites throughout their rankings. The following are some highly beneficial tips for optimising On-Page SEO for mobile devices:

  • Going for a mobile-friendly design
  • Optimising page speed
  • Creating mobile-friendly content
  • Focus on tap targets (buttons, links, form fields)
  • Go with mobile-friendly media

Can you explain how to optimise on-page SEO for local searches?

The optimisation of on-page SEO for local searches is important for any organisation that is looking to target local users or customers. The following are some important tips in this regard:

Local Keywords:

Using local keywords in URL structures, content, headings, meta descriptions, and title tags.

Local Citations:

Make sure that your organisation is listed consistently and accurately in business listings, review sites, and local online directories.

Location Pages:

For every service area or physical location, make location-specific pages on your website, including contact information, directions, maps, and unique content. This is for improving user experience and local search visibility.

Contact us

Let's Get Started

Speak with one of our industry experts today to discuss your project ideas and goals.

Your benefits:
What happens next?

We schedule a call at your convenience with an industry expert


We do a discovery and consulting meeting 


We prepare a proposal based on your requirements

Speak to an Expert