On-Page SEO

On-page SEO includes the optimisation of internal links, URLs, images, content, headings, meta tags, and other on-page elements, and this will ensure that they properly align with user intent and target keywords.

Important components of On-Page SEO

The following are important components of On-Page SEO:

Title tags:

These are HTML elements that define a web page’s title. The optimisation of title tags involves the incorporation of relevant keywords, thereby ensuring that they properly describe a page’s content and keep them within the recommended 50 to 60-character length.

Meta Descriptions:

These are HTML elements that offer a brief summary of web page content. The optimisation of meta-description involves the writing of informative, compelling descriptions.

Headings:

These are considered to be those HTML elements that define the hierarchy and structure of a web page’s content. The optimisation of headings involves the usage of keyword-rich and descriptive headings for content organisation and enhancing readability for both search engines and users.

Content:

This is commonly regarded as a highly critical component of On-Page SEO. This is because it directly affects the user engagement, authority, and relevance of a web page.

Keywords:

These are phrases and terms that users type in search engines for the sake of finding information. The optimisation of keywords involves conducting keyword research.

URL Structure:

This plays an important role in On-Page SEO as it offers search engines and users beneficial information regarding a web page’s content.

How to optimise On-Page SEO for mobile devices

Today, it is essential to optimise On-Page SEO for mobile devices as mobile search traffic is growing. Also, leading search engines are known to prioritise mobile-friendly websites throughout their rankings. The following are some highly beneficial tips for optimising On-Page SEO for mobile devices:

• Going for a mobile-friendly design
• Optimising page speed
• Creating mobile-friendly content
• Focus on tap targets (buttons, links, form fields)
• Go with mobile-friendly media

How to optimise on-page SEO for local searches

The optimisation of on-page SEO for local searches is important for any organisation that is looking to target local users or customers. The following are some important tips in this regard:

Local Keywords:

Using local keywords in URL structures, content, headings, meta descriptions, and title tags.

Local Citations:

Make sure that your organisation is listed consistently and accurately in business listings, review sites, and local online directories.

Location Pages:

For every service area or physical location, make location-specific pages on your website, including contact information, directions, maps, and unique content. This is for improving user experience and local search visibility.