Wix is primarily a website builder that offers e-commerce functionality as an option, while Shopify is specifically designed for e-commerce. Wix is more versatile for building various types of websites, while Shopify is focused on providing features specifically tailored to online stores.

Wix is generally considered more user-friendly for beginners due to its intuitive drag-and-drop interface and simpler setup process. Shopify, while still user-friendly, may have a steeper learning curve, especially for users who are new to e-commerce.

Yes, both platforms offer e-commerce capabilities, allowing you to sell products online. However, Shopify is specifically optimised for e-commerce and may offer more advanced features and integrations for online selling.

Both Wix and Shopify offer a range of customisation options, but Wix is often praised for its extensive library of templates and flexibility in design customisation. Shopify also provides customisation options, particularly through its themes and the use of apps and plugins.

Wix offers a range of pricing plans, including options for both regular websites and e-commerce stores. Shopify also offers multiple pricing plans, with specific plans tailored to different business needs. Generally, Shopify tends to be more expensive than Wix, especially for e-commerce features.

Both Wix and Shopify offer SEO tools and features to help optimise your website for search engines. However, some users argue that Shopify may have a slight edge in terms of SEO capabilities, particularly for e-commerce websites.