A modern website must have a user-friendly and clean design, optimised content for search engines, fast loading times, and mobile responsiveness to make its mark in the industry.

A website can do so by having a higher rank in search engine results pages (SERPs) via reliable SEO strategies and by offering valuable and informative content that builds credibility and trust with potential customers.

These are firewalls, regular backups, strong passwords, SSL certificates to encrypt data, and malware protection to safeguard sensitive information and prevent unauthorised access.

It should have features like payment gateways, shopping cart functionality, product search and filtering options, a secure checkout process, and clear shipping and returns policies to facilitate online transactions.

These include social media integration, personalised experiences, interactive elements, compelling visuals, and customer reviews or testimonials that display customer satisfaction.