TikTok Shopify Integration: Tapping Into Social Commerce

TikTok has taken the world by storm and businesses are flocking towards the social platform to make the most of its public appeal. Just to understand the impact that this platform can have for businesses, following are some stats that are truly astounding.

When we look at this from a marketing standpoint, 26% of marketers are using TikTok as a way to reach a vast majority of their audience. This is where TikTok Shopify integration comes into play. Business owners that have an online store can easily integrate TikTok and make the most out of their marketing efforts.

In this article we will discuss the benefits of TikTok Shopify integration, how businesses can leverage on social media platforms and the steps you need to take to properly integrate TikTok to Shopify.

Leveraging Social Media To Expand Your Business

Social media please a huge role when it comes to expanding your business. In the current era, the majority or your target audience can be found on one or more social media platforms, daily. TikTok Shopify integration can play a vital role when it comes to getting the most out of your business and reaching a larger audience.

The reason why most brands are choosing TikTok as their primary focus is because of the engagement rate. According to Social Insider, TikTok has the highest percentage of engagement at 2.65%, which is followed by Instagram as second at 0.70%.

So now that we understand that TikTok is a gold mine for online businesses, lets dive into TikTok Shopify integration and see how it can benefit your business with the help of its functionalities.

Benefits of TikTok Shopify Integration

TikTok Shopify integration can redefine the trajectory of your online business. Here are some of the major benefits of TikTok Shopify integration.

Attract a New Audience

With billions of monthly active users from the age of 16 to 34, TikTok is a great way to gather an entirely new audience that was otherwise unaware of your brand. This coupled with the TikTok shop and the engagement rate of users can be a great way to drive traffic and conversions to your store. 

Create Engaging Content

TikTok gives brands the ability to create engaging content that can redirect audiences to their online store. With its unique video format, you can engage your viewers and build a strong relationship with potential customers.

Increase Brand Awareness

The TikTok algorithm is one of the most advanced algorithms in the social media platform market. If your brand creates content that resonates with users, TikTok will help you push this content and get it in front of more prospective consumers.

Effective Advertising

TikTok ads are much more cost-effective when compared to other social media platforms such as YouTube or Instagram. If you are a business that is just starting out and don’t have the largest advertising budget, TikTok Shopify integration is your best bet.

TikTok Shopify Integration Functionalities

As an online store, you want your products to fly off the shelf. One of the best ways to do this is through leveraging social media. With the help of TikTok Shopify integration, businesses can take full advantage of all the functionalities that come with it. Here are some features that can be used to boost your business growth.

Publishing TikTok Ads

As we mentioned earlier, TikTok has the highest number of engagements amongst all other social media platforms. This means the conversion on ads is better than others. By publishing TikTok ads can substantially boost your brand awareness. It is important to note that you will need the help of an ecommerce development company to properly configure your ads with the correct hashtags, interactive captions and mentions.

Creating Shoppable Feeds

TikTok is notorious for its high conversion rate in the TikTok shop. So much so that the hashtag #TikTokMadeMeBuyIt has been trending. This is a clear indication that your product has a great chance of being sold and even a possibility of going viral. Creating a shoppable feed can appear on your target audience’s feed which would easily redirect them to your Shopify store.

Integrate UGC

Marketers already know the impact of word-of-mouth marketing. This is incorporated into TikTok as user-generated content. UGC can play a vital role in the success of your online store. When trying to promote your products, try getting users to post TikToks while using your product. This can increase brand credibility and confidence.

Steps to Integrate TikTok to Shopify

TikTok Shopify integration has a relatively straightforward method with certain steps that need to be followed. However, you might need the help of Shopify Plus agencies to properly configure the pixel to your online store for optimal tracking. Following are the steps you need to follow to integrate TikTok to Shopify.

Create a TikTok Ads account

The first step is the most obvious one. You need to sign up for a TikTok Ads account under your business name. Creating an ad account provides access to the TikTok Shop feature and allow you to create and upload shoppable videos.

Connect Shopify to TikTok Ads

Once you have your account set up, you can move on to connecting your Shopify store to your ads account. This can be done with only a few clicks from the ecommerce tab in your TikTok ads dashboard.

Create Shoppable Videos

Once the account is linked, you can now start working towards creating video content for your ads. These videos should be visually appealing, engaging, and showcase the product you are looking to sell. It is advised to add a call to action to encourage viewers to make a purchase. Try using relevant hashtags to increase visibility.

Optimise and Analyse Performance

Once you have your video ads uploaded, the integration will allow you to track the performance of your ads and how many people are being redirected to your Shopify store. It is important to track the performance and use that data to tweak and improve your existing ad campaigns for better results and more sales.

Conclusion

TikTok is currently ruling over the social media platforms and every brand is looking to leverage its large audience and engagement rates to grow their sales. TikTok Shopify integration can help you take advantage of the audience on the platform by running shoppable ads and UGC content.

While creating ads and video content can be specific to each brand, integration is a fied process. It is advised to recruit the help of technology solution services providers that can properly integrate the TikTok pixel to your Shopify store.

FuturByte, a leader in integrating business management solutions, will help you properly configure TikTok to your Shopify store. Get a free consultation today!