Leveraging Super Apps for Android in Business

In 2022, 255 billion apps were downloaded worldwide, and this number has only grown ever since. This is because most applications are dedicated to a single specific function. This is where super apps become prevalent. Super apps offer an integrated ecosystem that consists of several services, all built into a single platform. This means that customers will no longer need 10 different apps to execute 10 different functions, but rather one app that does it all.

According to recent studies, 90% of consumers are motivated by the convenience that super apps offer. This stat, amongst others that show the positive opinion of users with Super apps, is a clear sign that developing Super apps for Android in business is the way to expand your audience and your sales.

In this article, we will discuss what a super app is, how it can benefit your business, the services that certain super apps offer, and even some examples of existing super apps.

What is a Super App?

As the name suggests, a super app is an application that offers more than a regular application. It is a multifunctional application that brings together a wide variety of services and features within a single platform. This offers users a 360-degree, seamless digital experience. Most super apps often combine services such as social networking, messaging, financial transactions, e-commerce, and more.

The concept behind super apps comes from the need to prioritise user convenience. This is done by eliminating the user’s need for multiple applications and alternatively choosing a single application that performs all the functions they need without the need for them switching from one app to the other.

Super apps for Android in business offer an intuitive interface, with integrated functionalities geared towards simplifying users’ lives, enhancing efficiency, and creating a centralised hub for various daily activities.

How Apps Become Super Apps

The lifecycle of an app into a super app is straightforward. While normal applications have a single function, super apps create an ecosystem that allows them to integrate several features in a single platform.

From App To Super App

1. Create an app with a single functionality
2. Enable integrations with financial services
3. Create partnerships with third-party vendors to increase offerings
4. Engage with customers to create an ecosystem

Benefits of Super Apps for Android in Business

Super apps simplify users’ daily routines by incorporating indispensable features, prompting many brands to enter this industry for potential benefits. To take advantage of the convenience that users will enjoy, businesses can leverage super apps to help them grow their customer base, develop and improve products and get meaningful insights.

Following are the benefits businesses will enjoy by incorporating super apps for Android in business.

Developing New Products

Expanding service offerings within the app provides a low-risk environment for experimenting with new products. Launching new products is simplified, and if a service doesn’t resonate with the consumer, it can be easily removed, minimising investment risks.

Expanding to New Markets

Diversifying revenue streams beyond a single business model enables organisations to tap into new markets. These new ventures can evolve into thriving businesses, fostering innovation and allowing your business to grow.

User Engagement

The convenience of an all-in-one app encourages users to stay within the same platform, fostering brand loyalty. A seamless experience promotes the utilisation of multiple services, enhancing engagement.

Valuable Insights

Super apps gather extensive data as users engage with diverse services, providing businesses with deep insights into their preferences. This valuable information enables personalised experiences, strengthening connections and increasing Customer Lifetime Value (CLTV).

Product Improvement

Utilising Customer Data Platforms (CDPs) and data analytics creates a cycle of continuous product enhancement. Insights identify areas for refinement, improve on exisitng strengths, and personalise user experiences, ensuring the product’s ongoing improvement.

Seamless Collaboration

Partnering within a robust platform allows brands to co-create super apps, leveraging the reach and APIs for new technical possibilities. This collaboration enhances versatility and builds a stronger ecosystem.

Cost-Effectiveness

Bringing multiple apps together in a centralised platform offers economies of scale, benefiting both businesses and consumers by eliminating the need to pay multiple service providers for different services, resulting in cost reduction.

What Functionality is Included in Existing Super App?

Super apps are seen as a competitive edge over the application market. They are considered to revolutionise the way applications are designed from single-function applications to an all-in-one solution. Several super apps are currently available and these are some of the functions they offer:

E-Wallets/Online Payments

E-wallets are widely popular amongst consumers all over the world, with the rising trend of online transactions. These e-wallets can serve multiple purposes, including storing money, earning rewards, and potentially serving as digital IDs for verification. This being integrated into a single app that offers more functionalities can make for a seamless process when making transactions.

Food Delivery

Food delivery services within super apps provide convenience to users without the need to switch from one app to another. Users can easily order and enjoy their favourite meals from a variety of restaurants, all within the same app.

Online Supermarket

Certain super apps have entire e-stores on their platform that customers can use to purchase everyday items that are delivered to their doorstep.

Parcel Delivery

Super apps not only offer delivery to your doorstep but also allow you to deliver your parcels. With streamlined logistics super apps offer parcel delivery and distribution services, eliminating the need for couriers.

E-Commerce

Super apps offer a comprehensive e-commerce platform where users can explore and purchase a wide array of products, ranging from snacks and household appliances to digital items.

Transportation Service

Hail a ride, whether it’s a motorcycle or a car, with some apps offering customisable luxury levels for your journey. With this being incorporated into a single application, it improves user engagement and convenience.

Accommodation Booking

Seamlessly book accommodations for your dream vacation, often integrated within a super app for added convenience.

Messaging Services

Super apps extend beyond conventional messaging platforms, offering a unified communication hub. Users can connect with friends, family, and colleagues seamlessly, integrating messaging features. The convenience of communication within the same platform further enhances the user experience.

Examples of Super Apps

Super apps are already widely popular in many regions globally. These applications are largely prevalent in the Asian region, and the users in this region are opting to choose super apps over many single-function applications.

These examples illustrate how TrueID, LINE, Grab, and WeChat have successfully integrated the super app model, offering a seamless digital experience to enhance traditional app functionalities.

TrueID

TrueID stands as a dynamic super app that has redefined digital experiences in Thailand. Offering a diverse array of services, TrueID serves as a one-stop destination for users.

Beyond its original streaming services, TrueID seamlessly integrates features like payment solutions, food delivery, e-commerce, and more. Users can enjoy entertainment, manage finances, and fulfil daily needs within the same app, creating a comprehensive digital ecosystem.

LINE

LINE, originating as a messaging app, has evolved into a multifaceted super app. It not only facilitates instant messaging but also integrates services like digital payments, social networking, shopping, and news.

LINE Pay enhances financial transactions, while LINE Shopping and LINE Today provide users with convenient e-commerce and news platforms. LINE’s holistic approach caters to various aspects of users’ lives, making it an essential part of daily routines.

Grab

Grab, a Southeast Asian super app, transcends its roots in ride-hailing to offer a myriad of services. Users can not only book rides but also access food delivery, financial services through GrabPay, parcel delivery, and more.

Grab’s extensive reach across multiple verticals showcases its commitment to providing users with a seamless and integrated platform for their daily needs, reflecting the true essence of a super app.

WeChat

WeChat, a Chinese super app, has become an integral part of daily life for millions. Beyond its renowned messaging features, WeChat integrates functionalities like mobile payments, social networking, and even mini-programs for various services.

Users can chat with friends, make transactions, order food, and conduct a range of activities without leaving the app. WeChat’s versatility exemplifies the power of a super app in consolidating diverse services for user convenience.