Technical SEO for Shopify is the optimisation of a Shopify store technical elements. This will enhance its ranking and visibility throughout search engine results pages.

Shopify store owners can do this by ensuring that their site has a clear hierarchy featuring logical categories and subcategories. Another thing that they should do is to seek broken links and redirects, optimise internal linking, and use Shopify’s collections/tags features to organise products effectively.

This can be done by testing the site’s responsiveness using tools such as Google’s Mobile-Friendly Test.