Shopify Product Page Customization for Better Conversion 

In a Nutshell

Most people believe that creating a Shopify store equals immediate success in the ecommerce market. While choosing Shopify can be a great first step, there are things you need to consider if you are looking for conversion, one of which is customizing your product page. In this article we will discuss the steps you need to take to implement Shopify product page customization and the benefits it offers. 

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Shopify is seen as the best platform for businesses looking to sell online. This fact is reinforced by the sheer volume of businesses working with Shopify. As of 2024, there are currently 4.8 million live online stores powered by Shopify. This number is only set to grow in the coming years. 

While Shopify is considered the best ecommerce platform, there are ways you can improve your conversion by Shopify product page customization. In this article we will run through the steps you need to take to implement Shopify product page customization and how it can impact your business growth. 

Why Do You Need To Shopify Product Page Customization 

If you look at the requirements for any product page, the bare minimum requirement is the product name, product description and a CTA. While these three factors are essentially enough for a product page to be complete, studies have shown that the chance for these pages to convert is a lot lower than customized pages. 

This is why businesses are looking for ways to improve their product page and, in turn, drive conversions. There are certain aspects of the product page you can improve to get better results. These include: 

  • Adding product images from different angles and dimensions 
  • Detailed product descriptions that discuss all the specifications 
  • Adding product videos to see how the product looks 
  • Add shipping information for the product 
  • Add any details related to returns 
  • Add customer reviews to improve product credibility 
  • Add an FAQs section 

Steps To Customize Shopify Product Page 

While the steps of Shopify product page customization are straightforward, you can change the template and other functionalities through coding but here we will discuss the simple steps to edit your product page. It is advised to have a professional ecommerce software development company assist you with these steps. 

Access Your Shopify Admin: 

The first step is to log in to your Shopify account and access your Shopify admin dashboard. The dashboard is your primary database that holds all the pages of your online store. 

Duplicate Your Theme 

Before making any changes, it’s a good idea to duplicate your current theme as a backup. To do this you can simply click on “Actions” next to your live theme and select “Duplicate”. 

Edit the Theme Code 

-The next step is to click “Actions” on your current theme and select “Edit Code”. This opens the theme editor where you can modify HTML, CSS, and Liquid files. 

Customize Product Page Template 

– In the theme editor, navigate to “Sections: and locate `product-template.liquid` or a similar code line. Here you can add, remove, or rearrange elements on your product page. Common customizations through this include changing the layout, adding custom fields, or integrating third-party apps. 

Edit Product Page CSS 

– To customize the appearance, you may need to edit the CSS files. To do so, all you need to do is go intor the theme editor and go to “Assets” and find `theme.scss.liquid` or similar. Add or modify CSS rules to style your product page elements. 

Use Shopify Apps 

– Shopify’s App Store has many apps that can help customize your product pages without needing to code. 

– Examples include product reviews, custom tabs, and image galleries. 

Utilize Shopify Sections 

If your theme supports Shopify Sections, you can add custom sections to your product pages. By going to “Online Store” > “Themes”, click on “Customize”. In the theme customizer, navigate to the product page and use the available sections to add custom content blocks. 

Add Custom Fields 

If you need additional fields for products (e.g., custom text fields, dropdowns), you can add metafields. 

Configure Product SEO Settings: 

Optimize the product page for search engines by adding relevant keywords to the page title, meta description, and URL. This helps improve its visibility in search engine results. 

Choose a Product Template: 

Select a product template from your Shopify theme or customize the existing template to match your brand’s aesthetic. You can modify the layout, fonts, colors, and other design elements to create a cohesive look. 

Add Custom Sections or Features: 

Enhance your product page with custom sections or features such as customer reviews, related products, or promotional banners. You can use Shopify apps or custom code to add these elements. All these elements can work towards driving more traffic and sales to your store. 

Preview Changes: 

Before publishing the changes, preview the product page to see how it will appear to customers. Make any necessary adjustments to ensure it looks professional and functions correctly. 

Publish the Product: 

After saving the changes, publish the product to make it visible to customers on your online store. You can also schedule a specific date and time for the product to be published if needed. 

Test the Product Page: 

Test the product page thoroughly to ensure that all features and functionalities are working correctly. Check for any errors or inconsistencies and address them promptly. This step needs to be properly executed as a bad product page can have a negative impact on your entire store. 

Benefits Of Shopify product page customization 

While a basic template is often enough for you to get your product page running, there are certain benefits businesses can enjoy by customizing their Shopify product page. Whether you recruit Shopify ecommerce development services or customize the page on your own, here are some of the benefits you can enjoy. 

Improved Brand Identity and Credibility 

Most templates on Shopify might not be in line with your brand identity. By customizing your page to mirror your brand guidelines, it will not only make your product pages more cohesive, but also add credibility in the eyes of the customer, encouraging them to make a transaction. 

Improved UX 

The pre-built templates on Shopify have a decent UI/UX, but this can be taken a step further with a customized theme. With a custom theme, businesses can ensure that their site can be easily navigated, offer mobile-friendly compatibility, and offers optimized speed. Furthermore, it offers businesses the option to add additional features to improve customer satisfaction such as advanced search filters, or a seamless checkout process. 

Better SEO Performance and Visibility 

With the help of a custom Shopify product page, you can improve the site structure, meta data and the content. All these factors play a vital role in optimizing your page and improving results on search engines. Other SEO practices include schema markup, improve site load speed and implementation of other SEO practices. 


Most pre-built Shopify themes need additional plugins to offer you the functionality you need to have a reliable product page. With the help of custom themes and Shopify product pages, you not only eliminate the need for additional costs when it comes to plugins, but also cater to several other factors, such as site speed, branding and site performance all in one, minimizing costs. 


Shopify is one of the best platforms in the market today with their market size growing rapidly. With more and more businesses moving to Shopify, you will need to look towards customizing your product pages to have better conversion rates. 

If you are looking for a tech partner to help with Shopify product page customization, look no further. Contact FuturByte, a leading Shopify Plus development agency and get a free consultation today! 

Frequently Asked Questions

Can I add custom sections to my Shopify product page?

Yes, you can add custom sections to your Shopify product page using Shopify’s built-in section editor or by installing third-party apps that offer additional customization options. 

Is it possible to change the font and colors on my product page?

Yes, you can change the font and colors on your product page by accessing your theme settings and adjusting the typography and color settings. Alternatively, you can use custom CSS to make more advanced changes. 

How do I add product reviews to my Shopify product page?

You can add product reviews to your Shopify product page by installing a review app from the Shopify App Store. Many review apps allow you to display customer reviews directly on your product page. 

Can I customize the product options (e.g., size, color) on my Shopify product page?

Yes, you can customize the product options on your Shopify product page by adding product variants in your Shopify admin dashboard. You can specify different options such as size, color, or material for each product variant. 

What is the best way to showcase multiple product images on my Shopify product page?

You can showcase multiple product images on your Shopify product page by uploading them to the product gallery section. Shopify themes typically have built-in support for displaying product images in a gallery format. 

You can add a “Related Products” section to your Shopify product page by using a Shopify app that offers this functionality. Look for apps in the Shopify App Store that allow you to showcase related or recommended products based on customer preferences. 

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