Yes, you can. This is because Shopify Email presents you with a free plan that lets you send as many as 10000 emails per month. However, you must understand that this plan has its own set of limitations on features such as automation and the overall subscribers that you can manage.

It is true that Mailchimp presents you with a free plan. With Mailchimp, you can have as many as 2,000 contacts and send as many as 10,000 emails per month. You have to upgrade to unlock advanced features in Mailchimp.

Many experts have come to the conclusion that Shopify Email is easy to utilise, especially for beginners. Its interface is created particularly for Shopify store owners and can seamlessly integrate with your store’s data. Mailchimp presents you with a great amount of features, but the learning activity can be a bit steeper.

Shopify Email is great in eCommerce marketing due to its impressive integration with Shopify stores. With this platform, it is easy to pull abandoned cart details, customer information, and product data straight into your email campaigns.Mailchimp is also able to integrate with Shopify, but this integration is not seamless.

It is observed that Mailchimp has a massive library of customisable email templates as well as a drag-and-drop builder that can be utilised to make professional-looking emails.Shopify Email presents pre-designed templates, but there are limited customisation options.

It is evident that Mailchimp offers advanced automation capabilities, allowing you to create complex workflows that are based on subscriber preferences and behaviour. Comparatively, there are more basic automation features with Shopify Email.