This is a built-in tool that lets you segment your customers. You can do so based on a host of criteria for targeted marketing.

You are required to create specific email lists depending on Shopify Audiences to forward personalised campaigns with tailored content and offers.

You will be able to boost conversions, improve customer engagement, deliver highly targeted campaigns, and drive overall business growth.

Prioritise data privacy, measure performance, test different segments, and regularly update audience data.