Shopify offers flexible pricing plans with no transaction fees if you use Shopify Payments. In contrast, Amazon operates on a pay-per-sale model, where sellers are charged transaction and referral fees.

Shopify is often preferred by beginners due to its user-friendly interface and intuitive setup process. However, Amazon provides a built-in infrastructure for product listings, making it easier for sellers to start selling quickly.

Yes, Shopify offers complete control over branding and design, allowing you to customise your storefront to reflect your brand identity. However, Amazon has limited branding opportunities compared to Shopify.

Shopify provides integrated marketing features and compatibility with various marketing apps, giving sellers more control over their marketing efforts. On the other hand, Amazon offers access to advertising tools and exposure to millions of shoppers through its marketplace.

Shopify offers flexibility in choosing shipping carriers and methods, as well as integration with various fulfilment services. Amazon provides access to its logistics network and Prime eligibility for faster shipping.