Sure, the Mailchimp Shopify integration is a reliable bond between Shopify (an eCommerce platform) and Mailchimp (an email marketing platform). This integration lets businesses create targeted email campaigns, automate marketing workflows and sync customer data depending on the Shopify store activity.Many companies that offer technology solution services are of the view that this integration can lead towards higher profitability for a given business. This is a debatable point.

The integration of Mailchimp with Shopify is basically a very simple process. All that you need to do is visit your Shopify dashboard. Once there, go to the “Apps” section, then search Mailchimp. Now, you just need to install the Mailchimp app on your device and then take steps to connect your Shopify store and your Mailchimp account.

A host of data is synced, such as order information, product data, purchase history, and customer contact information. It is because of this data that any given business entity will be able to make personalised email campaigns, thereby automating market workflows.