HubSpot Shopify Integration: Boosting Marketing ROI

Dealing with different marketing and sales channels while managing e-commerce operations will never let you settle down to focus on business growth. As a marketing professional, I understand using various channels becomes hectic and leads to separating important customer data, hindering the creation of a cohesive customer experience.

This disconnect can lead to missed opportunities to nurture leads, personalise your marketing campaigns effectively, and, ultimately, drive sales.

Well, the HubSpot Shopify integration closes this divide by offering a successful way to streamline your operations and boost your marketing ROI. When you connect your Shopify store to HubSpot’s marketing, sales, and service tools, you gain a focused view of your customer’s experience and can strategise more effectively for the future.

However, there are still some limitations. If you want a custom experience and integrate a comprehensive suite of features to your store, then it’s better to consider Shopify web development services.

Benefits of the HubSpot Shopify Integration

• Use automated tasks like abandoned cart emails and product recommendations to free your team for strategy.
• Segment customers based on behaviour and buying habits for personalised marketing that drives sales.
• Understand your customers with clear reports on key metrics, allowing you to optimise marketing for maximum impact.
• Equip sales representatives with a complete customer view for personalised pitches that close deals faster.
• Ditch expensive data tools – manage everything in one place to streamline operations and save money.

How Can You Perform HubSpot Shopify Integration?

Prerequisites:

• A HubSpot account with any subscription level.
• Administrator permissions within your HubSpot account.
• A Shopify store.

Step-by-Step Guide for HubSpot Shopify Integration

Step 1: Within your HubSpot account, navigate to the Marketplace icon in the top navigation bar and select “App Marketplace.”

Step 2: Use the search bar to find the “HubSpot Shopify” integration. Click on “Install app” and follow on-screen prompts.

Step 3: Enter your Shopify store URL and complete the required steps to authorise access and establish the link.

Tailor the Integration to your specific needs. You can choose to enable one-way or two-way data sync for contacts, deals, products, orders, and abandoned carts. Additionally, you can map specific data fields between HubSpot and Shopify for optimal data flow.

Data Analysis and Reporting

The HubSpot Shopify integration acts as a bridge, allowing seamless data flow between your Shopify store and HubSpot platform. This two-way sync keeps your customer information constantly updated, providing a holistic view of their journey. Here’s a breakdown of the data points that are synchronised:

HubSpot Shopify Contacts

Information about customers, including their names, email addresses, phone numbers, and purchase history, is transferred across different platforms so you can target specific advertising strategies and customise engagements.

HubSpot Shopify Deals

Track potential sales opportunities associated with your Shopify store. The Integration syncs deals and related information, enabling sales reps to manage leads more effectively within HubSpot.

HubSpot Shopify Products

Product details, including descriptions, variants, and pricing, are synced, ensuring platform consistency. This removes the burden of entering data manually and lowers the chance of mistakes.

HubSpot Shopify Orders

Every order placed through your Shopify store gets automatically reflected in HubSpot. HubSpot Shopify orders tracking enables you to order fulfilment, analyse customer behaviour, and identify potential upsell or cross-sell opportunities.

HubSpot Shopify Abandoned Carts

You may also re-engage lost sales using Hubspot abandoned cart data, including products and customer information. This can be helpful when you are creating targeted email campaigns to recapture abandoned carts and convert potential customers.

Duplicate and Deletion Rules to Remember

The HubSpot Shopify integration employs intelligent algorithms to minimise duplicate records. By default, it matches contacts primarily based on email addresses. You can further refine this process by enabling additional matching criteria during the setup phase.

In terms of data deletion, the Integration follows a clear hierarchy. If a contact made in Shopify is removed from HubSpot, the matching customer information will still be available in Shopify. On the flip side, removing a customer entry in Shopify will not impact the related contact details in HubSpot.

For products, deleting a product in Shopify will also remove it from HubSpot, ensuring data consistency. However, it’s important to note that Shopify product variants cannot be synced with HubSpot.

How to View Synced Data?

Once the Integration is established, accessing your synced data within HubSpot becomes easy. Here’s how:

1. Go to the CRM section in your HubSpot account and select Contacts.
2. View at the upper left corner and from the dropdown menu, choose Carts to view HubSpot Shopify abandoned cart to see all your HubSpot Shopify orders.

Alternatively, you can access these objects through the Reporting & Data section. Simply navigate to Integrations, select Shopify, and then click on the Feature Discovery tab. Here, you’ll find options to view your orders and carts directly.

Advanced Features and Workflows

The HubSpot Shopify integration goes beyond basic data sync. It unlocks a range of powerful features to elevate your marketing automation efforts:

E-commerce Pipeline Management

You get to customise the sales process pipeline in HubSpot to match your specific orders. You have the option to include personalised stages and modify current ones to achieve a more organised representation of your sales process.

Creating Dashboards

It provides you with important information. This Integration enables the creation of personalised dashboards filled with essential e-commerce reports. You get a central hub for monitoring metrics such as order value, customer acquisition cost, and abandoned cart rates, enabling you to make decisions based on data.

Workflow Automation

Workflow automation lets you simplify common tasks, and customise the customer journey for a more personalised experience. You can simply utilise cart and order information to prompt targeted emails, automatically recover abandoned carts or start follow-up communication depending on past purchases.

How Does FuturByte Manage HubSpot Shopify Integration?

While this guide focuses on the general functionalities of the HubSpot Shopify integration, it’s important to understand how an experienced e-commerce development company like FuturByte can optimise it for your specific needs.

FuturByte’s team of experts goes beyond the basic setup process. They can:

Analyse your current marketing and sales funnels to identify areas for improvement and tailor the Integration to align with your unique business goals.

Customise data mapping by thoroughly converting relevant data fields between HubSpot and Shopify. This guarantees accurate and consistent information across both platforms.

Develop automated workflows by leveraging their expertise in marketing automation, FuturByte can create targeted workflows triggered by cart abandonment, purchase history, or other relevant customer actions. This personalises the customer journey and boosts conversions.

Moreover, we can also connect the HubSpot Shopify integration with your existing CRM, accounting software, or other business management solutions. This creates a unified ecosystem for streamlined operations.

Whether you choose to implement it yourself or partner with FuturByte, the benefits are undeniable. Take control of your customer journey, optimise your marketing efforts, and watch your sales soar!

In addition to the HubSpot Shopify integration, FuturByte can also help you with:

• Web and application development to create a user-friendly and scalable online store.
• Enterprise technology solutions to streamline your business operations
• WooCommerce web developer if you want a dedicated developer for your e-commerce platform.
• Custom Shopify Plus development services if you’re a high-volume Shopify merchant.

We offer all-inclusive digitalisation services to the businesses looking for custom e-commerce and digital solutions.

The Benefits of HubSpot Shopify Integration

A joint strategy for marketing and sales is essential for operating a thriving online store. The Integration of HubSpot and Shopify connection provides numerous advantages. Some of the most common benefits are:

Efficient Operations: Eliminate manual data entry and duplicated tasks. The Integration automates the synchronisation of data, saving you time and reducing common errors.

Tailored Customer Experiences: You can categorise contacts and develop specific marketing strategies that address their individual needs and preferences.

Enhanced Sales Productivity: You may enable your sales representatives to view customer purchase history and interactions in HubSpot, helping them tailor their approach and speed up closing deals.

Data-Driven Decisions: You can understand your customer’s behavior and evaluate your marketing effectiveness. The Integration offers detailed reports on important metrics such as abandoned carts, order value, and customer acquisition cost. This information enables you to make smart choices that enhance your marketing tactics and increase your ROI.

Lowered expenses: Ultimately, you can get rid of costly third-party data management tools. The Integration offers a central platform for overseeing your customer data, simplifying your processes, and cutting down on costs.

These benefits are evident that the HubSpot Shopify integration can become a game-changer for your e-commerce business. Consult professionals who provide Shopify integration and technology solution services. If the Integration does not help go for custom mobile app development services and get your e-commerce app ready.

Conclusion

In today’s highly competitive world e-commerce market, using a disconnected method for marketing and sales is not effective and will eventually leave you and your sales behind.

The Integration between HubSpot and Shopify closes this divide, presenting a robust solution to streamline your processes and enhance your marketing ROI. Through enabling smooth data transmission, personalised customer interactions, and decision-making driven by data, this Integration gives you the ability to scale up your e-commerce business.

Regardless of whether you decide to handle the Integration on your own or collaborate with a seasoned e-commerce development company such as FuturByte, the advantages that could be gained are clear. As a leading shopify plus development company, we let you seize the command of your customer experience, enhance your marketing initiatives, and witness a rise in your sales by utilising the HubSpot Shopify integration.

Also Read: Hire Someone to build Shopify Store