How To Change Return To Shop Link In WooCommerce

Many who are interested in knowing how to change return to shop link in WooCommerce have little or no familiarity with the ‘Return to Shop’ button. Well, it is a button that is displayed on the cart page if the cart is void.

Also, many are interested in changing the Return to Shop link. If this is you then read on. This blog will take you through a step-by-step process to change the WooCommerce ‘Return to Shop’ URL on the cart page.

A useful advice – you might want to alter its URL or text. This is because you would want to redirect customers to a separate page different from the shop page.

How To Change Return To Shop Link In WooCommerce?

Just ask any WooCommerce development company and they will let you know that WooCommerce comes as a dynamic platform that offers you a host of functions to put in your online store. This is done to provide a more quality customer experience.

Additionally, you can include custom features in your WooCommerce store via custom code.

Below, you will see a code snippet that will help you customise the ‘Return to Shop’ button on the cart page. There is also an explanation of the code for better understanding.

1. WooCommerce ‘Return to Shop’ URL Change via Code

This section will show a code snippet that will aid you in changing the ‘Return to Shop’ button text and URL on the cart page. On your behalf, you have to replace the home_url() with the URL that you want to forward to your specific customers. It is important to wrap the URL within quotes.

Additionally, you should alter the ‘Go Back to the Product Page’ text to match anything that you prefer to set. In reality, it depends on your requirements whether you would like to alter it or not.

// Amending or Changing the URL of the “Return to Shop” button
function aovup_custom_woocommerce_return_to_shop_redirect() {
    return home_url(); // Feel free to amend or change this with the URL to which you want to redirect the potential buyers. Also, add the URL within the quotes, such as ‘https://ABCsite.com’
}

add_filter(‘woocommerce_return_to_shop_redirect’, ‘aovup_custom_woocommerce_return_to_shop_redirect’);

2. Amend/Change the WooCommerce ‘Return to Shop’ Text

// Amend or Change the “Return to Shop” button text
function aovup_custom_woocommerce_return_to_shop_text( $translation, $text, $domain ) {
    if ( ‘woocommerce’ === $domain && ‘Return to shop’ === $text ) {
        $translation = ‘Go Back to the Product Page’; // Amend or Change ‘Go Back to the Product Page’ to your preferred text
    }
    return $translation;
}
add_filter( ‘gettext’, ‘aovup_custom_woocommerce_return_to_shop_text’, 30, 3 );

3. Making Sense of the Code (Optional)

Note that the code is written in PHP and can customise a portion of a given WooCommerce site.

This code is written in PHP and is used to customise a part of a WooCommerce website. This point can be confirmed by any leading custom web development service. Let’s take a close look at it:

3.1. Part I: URL Change

This aovup_custom_woocommerce_return_to_shop_redirect is a defined function. It will be used to amend/change the URL of the “Return to Shop” button.

Within the function, return home_url(); states that the button should point to the website’s homepage.

This part add_filter(‘woocommerce_return_to_shop_redirect’, ‘aovup_custom_woocommerce_return_to_shop_redirect’); is ordering WordPress to utilise the custom function to make changes in the ‘Return to Shop’ button’s URL.

3.2. Part II: Text Change

A different function aovup_custom_woocommerce_return_to_shop_text is stated. This will change the text presented at the “Return to Shop” button.

You will notice an ‘if’ statement. It verifies whether the text soon to be changed is a part of WooCommerce and if it is ‘Return to Shop.’ Let’s say that both these points are fact. In that case, it will make amendments to the text, resulting in ‘Go Back to the Product Page.’

Then, the function returns modified text.

This portion add_filter( ‘gettext’, ‘aovup_custom_woocommerce_return_to_shop_text’, 30, 3 ); is ordering WordPress to utilise this custom function to amend/change the button’s text.

In other words, there are two main objectives of this code. First, it will change wherever the “Return to Shop” button will take any person. Secondly, it will change the wording showcased on the ‘Go Back to the Product Page’ button.

4. Pasting the Code

If you want to paste the code into your WooCommerce store, there are various ways to do it. Let’s see one very effective way of telling you how to do the pasting.

Install Code Snippet Plugin

Download and install Code Snippets.

Navigate to the Snippets

After installation, a new option will be added to the WordPress sidebar. To include a new snippet, navigate to Snippets >> Add New via the WordPress admin dashboard.

Paste the Code

Give a name to the snippet. Then, paste the code into the Code Editor.

Save the Snippet

Click ‘Save Changes and Activate’ to save the snippet.

5. Final Results

Let’s now shift our focus to testing the final results.

For testing, you need to go to your store’s checkout page. It is important that you see that your cart is empty. If this is not the case, then you will not be able to see the ‘Return to Shop’ button.

By this time, you will see that the button text has been altered to ‘Go Back to the Product Page.’ Also, it should be redirected to the URL that you stated at the backend or redirected to the homepage.

If you have difficulties in testing, then it is best to contact an experienced web and application developer.

Why You Should Personalise Shopping Experience

Throughout the ever-so-competing eCommerce market, it is extremely important to be unique among the competition and offer a memorable shopping experience to the customers.

This is why it is agreed upon by today’s leading ecommerce development services that personalisation has become a very important element of a successful online business. This is because it lets you connect with customers in a more thorough way and serve their particular preferences and needs.

When you change the WooCommerce’s ‘Return to Shop’ link, you will make way for a personalisation touch to your store. Also, you will make it rather easy for the customers to navigate back to your shop while they are in the process of browsing other pages.

Note that this rather minor change can serve you well in your attempts to enhance the general shopping experience, thereby raising customer satisfaction levels. This raise has made many WooCommerce users actively seek an answer to the “how to change return to shop link in WooCommerce” query.

Looking at its Importance

It is okay to think about why changing the return to shop link is critical. Firstly, understand that when you personalise the link, you establish a sense of brand identity as well as reinforce your store’s title in the minds of your customers.

Secondly, it assists with the ever-so-important SEO optimisation since search engines prioritise relevant and unique URLs.

Additionally, it is because of a personalised return to shop link that you can improve a user’s experience. You can possibly make it easy for customers to find their way back to your particular online site. It is because of this simple alteration that there will be a prominent effect on customer retention and repeat buyouts.

Offering Gains to a Business

So far, the importance of changing the return to shop link in WooCommerce has been established. However, this poses a question – How can it benefit a business in a long time?

To better answer this question, let’s have a look at some essential benefits that can be attained by an online store via personalising this link:

Brand Identity:

It has been highlighted earlier that due to a personalised return-to-shop link, a brand can establish a robust identity and increase its overall recognition.

Keeping this on a note, if you make use of your store name in the link, this will make a memorable connection with customers. As a result, they will be very likely to have a good impression of the store and revisit it rather soon.

Better User Experience:

It is because of a personalised link that customers will be able to effortlessly navigate to your shop from any page present on your site. The result here is the overall improvement in user experience and ease of browsing, which will make purchasing items more convenient for the customers.

SEO Optimisation:

Feel free to query any of today’s leading search engine optimisation services regarding optimisation. They will surely say that relevant and unique URLs are preferred by today’s search engines. This goes on to make it easy for any given online store to have a high rank in search results.

Thanks to the customisation of the return to shop link, you can drastically improve your store’s SEO. As a result, you will attract a higher degree of organic traffic.

More Effective Marketing Spend:

Commonly, personalised marketing efforts are more effective and targeted. You can effectively allocate your resources by emphasising that customers have the best chance to convert.

The Competitive Edge Factor:

When you provide personalisation, it makes you unique, especially from your competitors who may not be offering such experiences. Also, it can be a special selling point for your company.

Clearing Some Important Concepts

Many who ask the “how to change return to shop link in WooCommerce” question need to clear some important concepts. Let’s see this in some detail:

Getting to Know Default Functionality

The return to shop link in WooCommerce is set to your store’s home page by default. Here, it is important to highlight that it is controlled by a function in the functions.php file. This function makes use of WordPress’s home_url() and apply_filters(), which can effectively set the return shop link to your store’s home page URL.

Additionally, let’s say that you have more than one shop on different domains or URLs. The fact is that this may not be the most effective option. If this is the case, changing the link to a specific shop URL could potentially enhance the user experience and aid customers in rapidly finding their way back to where they left off.

Note that this can be easily changed. All you have to do is modify the function or use a plugin that is particularly designed for this cause.

Reasons for Changing

There could be a host of reasons that would propel a user to change the return to shop link in WooCommerce. If you have more than one store or shop on different domains or URLs, having a particular return-to-shop link for each store makes sense. With this, customers will be able to easily navigate back to the same store they were browsing.

Moreover, let’s say that your store has a specific category or product. Here, you are advised to link directly to that page and not the home page. On top of this, you may want to incorporate your store’s branding by utilising a custom URL for the return shop link.

If you are interested in adding a touch of personalisation to make your store stand out, changing the link is one of the best ways to do so.

Final Thoughts

Many will think that changing the ‘Return to Shop’ link in WooCommerce is a small matter. However, it can greatly impact an online store’s performance.

When you customise the link, you are doing more than just creating a unique shopping experience for a customer. Actually, you are increasing customer retention and brand loyalty.

With the aid of a plugin or a simple code, changing the link becomes an easy process that can be done in minutes and not hours.

On your behalf, always remember to select an appropriate URL, personalise it as per your brand, and track its performance for the sake of enhancing your customers’ shopping experience.

Lastly, if you have any difficulty with the entire process discussed here, you should contact FuturByte.

They are a reputed webapp development company that enjoys a globally situated client base. They would love to listen to you and offer you free advice on the discussed and other software-related matters.