Key Features to Consider before Hiring App Developers

In a Nutshell

Mobile applications can be the key to your business growth when it comes to brand awareness and conversion. In this article we will discuss the following points pertaining to hiring an app developer. 

  • We will discuss why is app development important for a business to grow in the current digital era 
  • The factors you need to take into consideration when you are hiring app developers for your business 
  • The benefits of hiring app developers, whether that is hiring an in-house resource or partnering with an app development company. 
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Table of Contents

The primary objective for any business is to create value for its customers. Whether that be through the goods and services they offer, or the convenience they provide to customers visiting their business online. One of the best ways to improve customer experience is through the help of a mobile application. 

According to recent studies, 6.92 billion people are using their smartphones daily. This means that you have 86.11% of the world’s population as potential customers for your business that can easily be connected. This is further enforced by the study that suggests that 85% of mobile users prefer applications over mobile websites. 

It is clear to see that mobile applications play a vital role when it comes to growing your presence in the global market. The next question is how to get it done. This article will discuss all the things you need to keep an eye out for when hiring app developers, whether in-house or outsource. We will also discuss the benefits of hiring app developers and how they can positively impact your business. 

Importance of the Mobile App Development Market

The app development market is one of the fastest growing markets in the current era. According to studies, the app development market is expected to reach $653.91 billion by 2025, with a CAGR of 20.65%. 

A report on ‘The State of Mobile Commerce 2022’ by Criteo shows that mobile applications have untapped potential when it comes growing your business. Following are some of the key highlights from this report:  

  • When compared to mobile website, users view 4.2 times more products per session. 
  • Mobile applications have said to covert 3 times more than mobile websites. 
  • Following is a breakdown of all the applications and their conversion breakdown when compared to mobile websites: 
    • Entertainment apps: 233% 
    • Travel apps: 220% 
    • Retail: 94% 
    • On-demand apps:  307%  
  • Overall, apps average 157% higher conversion rates than mobile websites. 

All these highlights point to one glaring result. If you, as a business, want to be successful and grow, you need a mobile application that will help you connect with potential customers and improve conversion rates. Let’s read on to learn the things you need to consider when hiring app developers. 

Things To Consider When Hiring App Developers

Hiring an app developer is a task that you need to analyse properly before making a decision. This is because hiring the right app developer can make all the difference when it comes to getting an application that is in line with all your business requirements. 

Experience and Expertise 

The technical expertise of a developer directly influences the app’s functionality and overall quality. A competent developer needs to be proficient in relevant programming languages, frameworks, and tools. An individual with this expertise can navigate the intricacies of app development with precision. 

Expertise not only expedites the development process but also enhances the app’s innovation and user experience. In a rapidly evolving tech landscape, choosing a developer with a proven track record and up-to-date skills becomes an assurance that your app will meet industry standards and user expectations. 

Technical Portfolio 

A skilled developer’s portfolio serves as a tangible manifestation of their skills, showcasing proficiency in various projects that they have been a part of. By delving into their past projects, potential employers gain valuable insights into the developer’s practical experience and the diverse range of challenges they have successfully navigated.  

Additionally, a comprehensive portfolio demonstrates a developer’s commitment to continuous learning, improvement, and highlighting their dedication. In essence, scrutinizing a developer’s technical portfolio is not just about reviewing past accomplishments; it is a strategic step toward ensuring that their expertise aligns with your unique requirements. 

Creative and Innovative Thinking 

While technical expertise is important, that is not the only factor that defines a good app developer. Creativity and innovative thinking can play an important role when evaluating potential hires. These qualities distinguish a developer’s ability to bring new ideas to the table and work around complex issues.  

A creative app developer brings a fresh perspective to the design and functionality, while also focusing on user engagement. Assessing a candidate’s creativity can be done through an exploration of their past projects and understanding how they approached and solved problems creatively.  

Therefore, when hiring an app developer, considering their creativity and innovative thinking is not merely a preference but a strategic decision to ensure your project has the potential to leave a lasting impact in a competitive landscape. 


While budget constraints are inevitable, it’s essential to strike a balance between cost-effectiveness and the quality of the services provided. Developers may offer different pricing models, such as hourly rates or fixed-price contracts for long term clients.  

It is important to note that while opting for the lowest cost may seem appealing, it could compromise the quality of work, which may lead to additional costs in the long run. Conversely, excessively high prices may strain your budget without the guarantee of better results.  

Projects Deliverability  

Ensuring a developer’s ability to meet deadlines can be assessed their past project completion records, understanding their workflow process, and evaluating their time management. capabilities Transparent communication about project progress and potential challenges enhances the likelihood of timely delivery. 

Project deliverability, closely tied to meeting deadlines, is when a developer successful completes project g goals in the given timeline, whether that is in the form of phases or the completion of the entire project on a specific date. This is only possible if the developer has devised a systematic approach towards each project and their plan on how to break it down into smaller, more manageable tasks, and ultimately meeting the delivery time. 


One prerequisite for every successful project is the ability to communicate with different stakeholders. Poor communication skills can lead to a lot of back and forth, ultimately leading to additional costs and delays in the project. 

During the hiring process, assess a developer’s communication skills through interviews, written correspondence, and perhaps even a small trial project. Consider their responsiveness, clarity in conveying technical concepts to non-technical stakeholders, and their ability to actively listen to your needs. 

Choosing a developer with excellent communication skills fosters a collaborative and transparent working relationship which will significantly influence the overall success of the app development process. 


There is a plethora of technical stacks when it comes to app development can often make it complicated to understand which one is the perfect fit. While there are factors that you need to take into consideration when choosing a mobile app development platform, you need to ensure that the developer you are hiring is well-versed in all the technology stacks pertaining to mobile app development. 

When hiring an app developer, inquire about their experience in developing apps for different platforms and devices. A developer with a solid understanding of compatibility issues and a proactive approach to address them can contribute to a smoother user experience and increased satisfaction among your app’s audience. In essence, prioritizing compatibility ensures that your app can reach and engage a wider audience, irrespective of the device or platform they choose to use. 


When evaluating potential hires, consider their track record in handling confidential information. Check references and reviews to gauge their reputation for professionalism and discretion. A developer with a history of maintaining client confidentiality demonstrates trustworthiness and a commitment to ethical business practices. 

By prioritizing confidentiality in the hiring process, you establish a level of trust that is essential for a successful and secure app development partnership. It ensures that your valuable business information remains protected throughout the development lifecycle. 


A skilled developer should be well-versed in different testing methodologies, including unit testing, integration testing, and user acceptance testing. They should have experience in identifying and fixing bugs, optimizing performance, and ensuring the app meets the specified requirements. 

Discuss the developer’s testing strategies during the hiring process. Inquire about their experience with automated testing tools and their commitment to thorough testing practices. A developer who emphasizes the importance of testing in the development cycle is likely to deliver a more stable and reliable app. 

Post Development Maintenance 

A reliable developer should be committed to providing ongoing support, addressing issues, and implementing updates to keep the app current and secure. 

During the hiring process, discuss the developer’s approach to post-development maintenance. Inquire about their willingness to handle bug fixes, address performance issues, and adapt the app to changes in technology or user requirements. Ensure there is a clear understanding of the scope and terms of post-development support. 

An effective maintenance plan includes regular updates, security patches, and compatibility checks to keep the app running smoothly. A developer who prioritizes post-development maintenance demonstrates a commitment to the success of the app beyond the initial launch. 

Benefits of Hiring App Developers

Businesses have a lot going on daily, and while creating a mobile app is important, there are other processes that can’t be overlooked. This is where hiring a mobile app developer can be beneficial for a business.  

When hiring an app developer, businesses can pick one of two routes. The first one being t

hat they can hire an in-house developer that will work for your application dedicatedly. The second option is to partner with an app development service provider. Let’s discuss the positives of each of these scenarios. 

Hiring an In-House Developer 

Partnering with an App Development Company 

Dedicated focus on specific projects 

Expertise and Diversity 

Direct communication without needing to wait for a response 

Cost efficiency due to the company being able to spread resources and costs across several clients 

Cultural alignment with your organisation 

Scalability of your application as your business gradually grows 

Immediate availability in case of urgent changes 

Specialized knowledge and diverse expertise 

Enhanced control over the development process 

Faster time to market thanks to an entire team working on your project 

Each option has its own positives, and it is ultimately up to the business to decide what aspects they want to prioritise and choose accordingly. That being said, there are certain benefits that all businesses can enjoy when it comes to hiring an app developer. 

Cost Effectiveness 

Opting for an in-house developer can be cost-effective as it allows for more direct control over expenses, with fixed salaries contributing to predictable budgeting. Moreover, businesses can tailor the team size to match project requirements, ensuring they invest only in the necessary expertise.  

On the other hand, partnering with an app development company can also offer cost advantages. These companies often spread costs across multiple clients, resulting in potentially lower individual project expenses. Moreover, the scalability they provide allows businesses to flexibly adjust resources, minimizing unnecessary spending.  

Ultimately, the decision depends on the specific needs and priorities of the business, weighing the advantages of direct control in-house against the potential cost efficiencies and specialised expertise offered by external partners. 

Risk Mitigation 

Opting for an in-house team can offer more direct oversight, allowing businesses to closely monitor the development process and quickly address any issues. On the other hand, partnering with an app development company can be a strategic move for risk mitigation. These companies often have established processes, experienced teams, and a track record of successful projects, reducing the likelihood of unforeseen challenges.  

Legal Compliance 

When opting for an in-house team, businesses have direct control over ensuring compliance with local labour laws, intellectual property regulations, and other legal requirements. However, this also means taking on the responsibility of managing legal aspects internally, which can be resource-intensive. 

On the other hand, partnering with an app development company often comes with the advantage of established legal frameworks. Reputable development companies typically have legal experts who ensure that their practices align with industry standards and legal requirements. This can include aspects such as data protection, intellectual property rights, and contractual obligations. 

Latest Technology and Trends 

Opting for an in-house team allows for direct control over skill development and technology adoption. However, it may pose challenges in keeping up with rapidly evolving tech landscapes, as continuous training and skill upgrades are necessary. 

On the other hand, partnering with an app development company often means leveraging a pool of professionals who stay updated on the latest technologies and trends. These companies are typically immersed in various projects across industries, providing exposure to diverse tech stacks and innovative solutions. This breadth of experience positions them well to integrate cutting-edge technologies into your app development project. 



When talking about businesses that are looking to hire a mobile app developer, there is a whole slew of factors that need to be kept in consideration. Your decision on whether to hire an in-house developer or an app development company, along with prioritising certain aspects over other can make all the difference when it comes to your business’s application. 

Critical considerations such as expertise, portfolio, creativity, pricing, communication, confidentiality, testing practices, and post-development maintenance all play a vital role in the decision-making process. Finding the right balance between these factors is essential for a successful app development journey that aligns with the unique goals and challenges of the business.  

Whether choosing an internal or external development approach, businesses must weigh the advantages and drawbacks to make an informed decision that sets the stage for a robust, efficient, and innovative app development project. 

What to look for when hiring an app developer?

For hiring app developers, businesses must consider factors such as experience, expertise, portfolio, communication skills, platform knowledge, and work ethics. 

What's the best way to find a reliable app developer?

Check platforms like Stack Overflow, GitHub, and other developer forums to read over the projects they’ve done and clients they’ve worked with, to determine if they’re a good fit. 

What questions should you ask a mobile app developer before hiring them?

Following are some of the questions you can ask your mobile app developer during the interview process: 

  • How many apps have they developed? 
  • What programming languages have they worked with? 
  • What is their testing process after creating an application? 

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