These are marketing, customer service, shipping and delivery, order processing, secure payment gateways, shopping carts, and online product catalogues.

These are product selection, marketing and promotion, pricing strategy, customer service, payment processing, and logistics and fulfilment.

It can improve your e-commerce conversion rate by creating a user-friendly and visually appealing website, offering a seamless shopping experience, and optimising for mobile devices.

You should prioritise features like easy product search, clear navigation, secure checkout process, high-quality product images, and customer reviews.

It plays an important role in driving organic traffic to your e-commerce website, increasing visibility to potential customers and improving search engine results.